Infrastructure & Hosting
Host your tagging server yourself or use managed hosting?
A decision article for teams running GTM server-side tagging in production and weighing their own infrastructure against managed hosting.
Articles
Articles about Infrastructure & Hosting
Articles for teams, agencies, and specialists running GTM server-side tagging in production and making infrastructure decisions: hosting, Cloud Run, custom domains, scaling, operations, and cost control.
Focus
Hosting decisions for production SST
These articles help you evaluate infrastructure decisions clearly: self-hosting or managed hosting, Cloud Run or SaaS, test setup or live operation, generic endpoint or your own tracking domain.
The focus is on operations, availability, scaling, domain setup, cost control, and clear responsibility toward clients, IT, and data protection teams.
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Understand infrastructure & hosting
Infrastructure & Hosting
What a production GTM tagging server really needs
Production operation of a GTM tagging server means more than a running Docker image. These points belong in every resilient setup.
Infrastructure & Hosting
Google Cloud Run for GTM server-side tagging: useful or overkill?
Cloud Run is an obvious path for GTM server-side tagging. In production setups, however, additional operational tasks quickly appear.
Infrastructure & Hosting
Custom domain for the GTM tagging server: why it is more than cosmetics
A dedicated tracking domain is not a branding detail in server-side tagging, but an important part of data quality, control, and operations.
Infrastructure & Hosting
Why Google’s automatic tagging server provisioning is only meant for tests
Automatic GTM provisioning is ideal for first tests. For live traffic, key building blocks of production operations are still missing.